Cause a Stampede of Prospects With Three Magic Words, Final

Posted by Jay Medina on Nov 16, 2009 in Offline Success4 comments

If you’ve been following the Cause a Stampede series of articles, I’ve shown you a simple and effective way to create an automated marketing system that will sort and sift through a sea of prospects, bringing you only interested customers. In the final installment of the series, I’m going to show you how to gain maximum exposure for your audio recording, with no money out of pocket.

The Extra Step That Saves You Time

Now that you have your message drafted and recorded, it’s now time to market the message, so that prospects will call to hear it. On the surface, it may seem like you’ve created an extra step, by creating an audio recording, only to have to advertise it, so that people can listen to it, then call you. When, really, you could just advertise to have people call you, without needing the extra audio recording in between.

The key benefit to creating an automated marketing system is that it will sort and sift the tire kickers, so you don’t have to do it yourself, one by one. The system takes care of the weeding out of those who aren’t serious, so that when the phone rings, your customer is pre-sold and open to hear what you have to say.

In order to get people to call your free recorded message, you have to get the word out that it exists.

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When you have your system in place, the next step is telling the world that information exists via the message you’re trying to convey. Therefore, take a few minutes to draft the benefits the message contains to the listener. When I say benefits, I mean real benefits to the listener, not to you as the business.

For example, if we stick to our pennies on the dollar computer purchase program, we can first highlight a program that enables small business owners to purchase new brand name computers for pennies on the dollar. So, if I were to make a bullet list, it would look like this:

New brand name computers for pennies on the dollar.
Save thousands over retail chains.
Full warranties protect your purchase.
Quick delivery means you’re up and running fast.
New computers for the office make you the hero.

These are all things that I think would matter to my prospect. None of these things have anything to do with what’s in it for me. So, when I advertise, I’m going to touch on these hot benefits for my prospect.

Now I can put together a series of quick ads that I can place in a variety of places to get people to my message.

One such ad might look like this:

New brand name computers for small business. Buy for pennies on the dollar. Full warranties protect your purchase. Special program saves you thousands. Free recorded message. 1-800-555-1212

After creating a couple of different ads, you can now test which ad brings you the most prospects, and adjust as needed.

Place the Ad, Create a Stampede

To get the word out, you’ll want to target the places where you think your prospect might be. In the case of small business owners who I think might want a substantial discount on new computers, I would look for places where I could place these quick little ads that won’t cost me much to place them.

One place that comes to mind would be Craigslist. Small business owners are always on there looking for bargains, and that’s what my program offers. Another place would be message boards that are friendly to small business owners sharing information with one another.

The key to advertising your program online is not to SPAM the online areas. You can avoid this by making sure that the rules of the site you’re on allow for advertising of your products or services. If they do, you can offer free information in a relative post, or a response to a post. Just be sure to be non-sensational and over the top about it. Be classy, be low key, and simply offer it as a piece of advice or real information on a real program that will save your prospect time and money.

You can also advertise your message on your signature tag of your e-mail. Who says you can’t place a small classified ad at the bottom of your e-mail?

Other areas you can advertise? Classified ads in newspapers are still a viable source of advertising. And, in this economy, and with newspapers facing increased competition from online sources, you can more than likely receive a substantial discount to place an ad in a traditional newspaper.

Also consider trade-related publications If your offering is specific to an industry, target the trade publications for that industry.

How about the back of your business card? What’s on the back now? White space? If you put your quick ad on the back, it now gives you more incentive to pass out those cards.

One last area to consider is creating flyers. If you do this ethically and responsibly, you can see huge gains from this method. In fact, you can probably hire someone very cheaply to pass out flyers at a meeting or an event that relates to your offering.

These are just some ideas to market your message. The key to all this is that you’re driving people to the free recorded message, not to the sale. If you go right for the sale, you’ll only put people off and they won’t be open to hearing about what you’re selling. Instead, drive people to the free recorded message, and watch that stampede of prospects beat their way to your phone as they call you about your Free Recorded Message.

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Thanks for reading and for doing something positive today!

Cause a Stampede of Prospects With Three Magic Words The power of words should never be underestimated. In this case, there are three extremely powerful and magnetic words that can work wonders with your...
Cause a Stampede of Prospects With Three Magic Words, Part 2 In Part 1 of our Cause a Stampede of Prospects e-course, we discussed how to begin your automated audio marketing campaign. It starts with identifying...
Cause a Stampede of Prospects With Three Magic Words, Part 3 In my first two installments of the Cause a Stampede of Prospects series, we went over how to plan, and develop your automated audio marketing...

Jay Medina

As your Helpful Advisor, Jay Medina has over 20 years experience as an Information Technology professional and over 10 years of successful business writing. Jay Medina has 48 post(s) at Helpful Advisor

4 Responses to “Cause a Stampede of Prospects With Three Magic Words, Final”

Nicholas Z. Cardot says:
November 20, 2009 at 10:15 pm

Those are all terrific tips for advertising a product. I’ve never even considered advertising on Craigslist or using the back of my business card for a more advanced advertisement. These are great ways of thinking outside the box.
Nicholas Z. Cardot´s last blog ..25 Great Sources of Blog Ideas & Inspiration

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- Jay Medina says:
  November 22, 2009 at 11:59 am
  
  Thanks Nick! I appreciate the comment, and yes, thinking outside the box is what we need to do these days in order to compete in this economy. I invite you to visit here often, and get even more tips to help promote your site, product, and service. Thanks for stopping by.
  
  reply
Robomaster says:
November 24, 2009 at 7:49 pm

Those are great tips you’ve gotten there! Have you ever tried advertising your blog on Craigslist? Does it work?
Robomaster´s last blog ..Interview with Nick Cardot of SiteSkech101

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- Jay Medina says:
  November 25, 2009 at 10:41 am
  
  Hi Robomaster, thanks for stopping by. Actually yes, I have posted on Craigslist and have received visits from it. However, in the context of the Cause a Stampede series, the goal is to advertise free information, which invites the reader to take the next step. That next step is very safe for the reader to take, because no one will try to “sell” them anything. People are more at ease when they know they’re not going to be pressured into a sale. Only when we’ve earned trust will people be willing to listen to our recommendations to purchase something. This helps build that trust, and Craigslist is a great way to get the word out.
  
  reply